background
Schmidt Futures’ Entrepreneur-in-Residence (EIR) program provides talented people with the opportunity to incubate new ideas for public good and invest in efforts for impact at scale. They embrace a more inclusive view of who can be an entrepreneur and aim to develop a new generation of exceptional talent to have an impact on the public, private, and social sectors globally.
Challenge
The initial client ask was for a logo for their new program, EIR. Subsequently the client also requested a holistic brand design system that included remote orientation materials, presentation templates and various digital communication artifacts.
design approach
I worked with the client to present options for the logo mark based on conceptual ideation. Through collaboration, we finalized on a logo that they chose to expand into a design system. I also worked with the program runners to ideate on how best to present/ share their remotely materials through design.
